Campus LifeNews

The Millennial Marketer visits UWT

Feb. 13, associate sales planner of Starbucks and host of an advice podcast for young professionals, The Millennial Way, Chase Coleman visited UW Ta­coma to give a guest talk with the Market­ing Society.

Around 30 people attended the talk in Joy 001, and many in attendance were students from marketing courses. The Marketing Society aims to connect stu­dents with experience and networking opportunities to supplement what they learn in the classroom.

Vice President of the UWT Mar­keting Society Britton Lorentzen feels that Coleman was well received by those in attendance.

“Chase Coleman was chosen as our speaker because of his drive and passion for marketing,” Lorentzen said. “He had a goal in mind and went out to figure out how to make it work. The fact that he was a millennial just like everyone else made it more impactful and engaging.”

Coleman has been with Starbucks for 5 1/2 years, and has received three Team Bravo! Awards — awarded to Starbucks partners who showcase outstanding work — during his time at the company.

“One of the concerns students have post-graduation is figuring out where they’re going to go and how they’re go­ing to get experience,” Lorentzen said. “Chase was able to share his story and give our society members great ideas on how they can market themselves and go after their goals.”

Coleman started at Starbucks working as a barista for four years, and then moved up to the corporate level where he currently works on the K-Cup team.

“The energy and vibe were amaz­ing,” Coleman said. “All students at the talk were very engaged with great questions. Overall, I am very im­pressed with the students at UWT and would gladly come back anytime.”

Marketing Society hosts events each quarter, and is planning to host more workshops and speakers during the spring quarter.


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Sophia Sonovich

Sophia is a UWT senior double majoring in communication and arts, media, and culture with a minor in business administration. She is the director of the Little Gym of Puyallup and is a freelance writer for various local web and print magazines. Sophia enjoys spending time with her family, and friends and reading books.